I would say that worldwide, one of the most popular German words is wurst. If there is a personification of the welcoming side of the country, it's the satisfied Bavarian, having breakfast on a wooden table, in front of him a beer and a wurst.
Having lived there for a few years now, I see Germany more as the land of Bio and vegetarianism. There are special meatless options almost everywhere, from the fast food restaurants to barbecue alternatives in the supermarket. Most people are not too shocked when I tell them that I don't eat meat, some even take it as a normal choice that doesn't need to be discussed. Is it because I am mostly surrounded by young, urban people? I guess that there could be some bias in my perception of the common German diet.
I read a study about the meat consumption in Germany last year, and I'd like to share some of its results with you. Unfortunately, I don't have any comparison to other countries, which would be very interesting...
You can read the article of the study in German here:
Fleischkonsum in Deutschland